It's Been Fun
Hey guys!
I just wanted to let you all know that since my Digital Promotions class has ended, I am going to take a hiatus from this blog until further notice. It's been fun, but now I am super busy getting ready to move to LA for the summer! :) If you'd like to keep up with my new media technology news, you are welcome to search for me on Twitter.
Thanks!
Jill
Matchmaker, matchmaker, make me a match: Internet listing, matching, and shopping.
Today I am feeling very accomplished. I have spent an inordinately long amount of time at my laptop this evening, but the Internet is helping me get things done.
I created an online advertisement listing the about-to-be-spare-room in my condo, along with a "roommate wanted" ad that will both be featured on the CSU Off Campus Housing search engine. I hate that my current roomie, Molly, is about to graduate and leave me, but I'm proud of her for moving to Denver to follow her dreams ala Elle Woods as she continues her education at big bad Law School.
Looking for a new roommate is always terrifying. Nobody wants to live with a freak, psycho, or creeper, and I'll go a few steps further to say I'm avoiding 420 friendly hippies, alcoholics/party creatures of the night, slobs, and unstable individuals. Is it really so much to ask to find a NORMAL human being to co-habitate with? I've lived with some interesting individuals in my past.
My first college roommate was 24 years old when I was 18, and she thought she was going to get a private dorm room when she accidentally got "stuck" with me. You can imagine her surprise when I showed up! Despite our unconventional introduction, she and I had a lot in common, became very good friends, and we're still friends to this day.
My second roommate was a sorority sister that shared a room with me in our sorority unit. She was a control freak, and by control freak, I really just mean a freak in general. She would go OUT of her way to tell me, "Now Jill, I have a box of personal items under my bed and they are private and you don't want to know what's in there, so DON'T look in my box!" I would calmly reply, "(Insert-name-here), I don't WANT to know what's in your box, and I would never go sniffing around under your bed anyway." That would be her cue to "inadvertently" tell me EXACTLY what was in her box because in all actuality, she really DID want me to know it's contents. I really DIDN'T want to know it's contents. She's no longer a sorority sister.
My next roommates came in a group of five, and one of the five was switched out later. Together, we were the "Six Chicks" and we ruled apartment 28203 at Chatham Square in Orlando, Florida. These were my Disney roommates and I genuinely loved them all. We were randomly paired together from ALL over the United States, accents mixing, cutures swapping, and I'm sure they learned as much from me as I learned from them. I know they at LEAST learned to adopt "yall" into their everyday vocabulary - and I felt VERY accomplished by that!
There was beautiful Snow White (remember we worked for Disney; these may or may not be nicknames!) who taught me to love and appreciate King Cake and the celebration that is Mardi Gras. There was lovely Drizella (Cinderella's not-at-all "ugly" step sister) who made me laugh every single day with her extremely crude humor and stunning dance moves. There was Ms. Incredible, who was the sweetheart of the apartment, and who's personality was as "incredible" as her nick name. There was gorgeous Crystal, who's vivacious spirit made me want to be more like her everyday (and I still swear she's Hayden Panettiere's doppelganger). There was adorable Angie, who accidentally became my "by-default-lesbian-but not really-lover" on Valentine's Day after our Girls Night with the roomies turned into Date Night, and Ang and I were the only ones to miss the memo! And last but not least, there was charismatic Kathleen, the first Japanese-Buddhist-Wiccan I have ever met and roomed with, and I will always remember her lime green pentacle tattoo, her Book of Charms that haphazardly rested under her bed, and Astro, her pet frog that lived in our closet. I have lived with some FASCINATING people, let me tell you! (Someone please ask me to write a book).
Now there is Molly: the bright, organized law-student-to-be, and living with her has been wonderful.
So tonight I've created a detailed online profile of myself and qualities of an IDEAL roommate, and I can only hope and pray that my results turn out better than those of eHarmony and Match.com. (Not that I really use those sites).
Tonight's "to-do" list also included finding tickets to the musical production of Wicked in San Francisco. I will be there in just two short weeks with my college church group, and I could not be more excited! I found amazing tickets from the production's official website, and now I'm waiting on the "go-ahead" from my Broadway buddies to confirm the official ticket count so I can book 'em!
I love shopping on the Internet. Seriously. It's so convenient. Thank you God for inventing the Internet so I can shop in my pajamas with no make-up on at two in the morning. (Or should I be thanking J.C.R. Licklider, Bob Kahn, and Vint Cerf? - Early science-y types that predicted/described/contributed to the phenomenon that is the Internet).
Either way, the Internet has helped me immensely this evening and I can only hope that the results of tonight's productivity will be promising. Please Internet, don't match me up with anyone more "colorful" than my past roommates. I have achieved the rainbow, I promise. Attract someone similarly like-minded, considerate, and clean. Please?
Oh, and Wicked tickets at half-off would be nice too. Thanks.
That's "the spill",
Jill
Oh. My cell phone can do that?
I found some videos I took specifically for this blog back in January. The footage was shot from my cell phone and it's not the best quality (but keep in mind the technology is 3 years old).
I had never used the video feature on my phone and it needed to be tested. :)
I wonder what my next phone's recording capabilities will entail?
"Jill and Kayla's first time ice skating in Old Town"
"Jill's first hot dog from an outdoor hot dog cart." - big deal.
That's "the spill",
Jill
Ha Ha I'm a Nerd
I found this video update that I created for close friends at the beginning of the semester.
This is proof that I'm a huge nerd, but really do love the fields of advertising, PR, and technology.
(Then I accurately predict Oscar wins, and it becomes VERY evident why I'm interested in entertainment PR.) I babbled a bit, but it was a personal video blog, so that's expected.
That' "the spill",
Jill
Cell Phone Decisions Make My Head Hurt
Earlier this week I went to my local AT&T to check out their current plethora of cell phones. My trusty Palm Treo 750 is now 3 years old which is ANCIENT in technology years.
Now, I'm very picky when it comes to purchasing cell phones. There's a reason I've held onto the same phone for so long.
First I think it's important to share what I love about my Palm Treo 750:
1. It's a touch screen AND has a wonderful light up qwerty keyboard. I have been spoiled in that I learned how to text on a qwerty phone and I will NEVER go back! I have also been spoiled in my ability to text quickly on my keyboard, while also having the option to use my touch screen in navigating the internet.
2. It's a Window's mobile phone so my phone has basically served as a mini PC for me. It's been SUPER easy to navigate and use, but honestly, aside from liking the familiar layout and using Microsoft Word mobile as a note taking tool, how many times have I used Excel or Powerpoint on my phone? Never.
3. The internet interface is pretty good. It's better than most CURRENT Blackberrys, but obviously not nearly as nice as the iPhones.
So why have I not jumped on the iPhone bandwagon? Easy. The number one tool I use on my phone (over talking) is texting, and I can't STAND texting on the iPhone. I can't do it (well). I've tried. I have an iTouch that came for free with my Mac Book Pro last November, so believe me I have been practicing and I'm getting better, but I'm still not a fan. Yes the applications are cool, and the internet interface is amazing, but to me the iPhone is still a big toy, and not necessarily a promising PHONE.
Why have I avoided Crackberry's? Easy. No touch screen. I've been spoiled. I. Want. Both. (Touchscreen AND qwerty keyboard)
Why have I avoided the phones with touchscreens and the SLIDE OUT qwerty keyboards? They are annoying. I want to be able to text with one hand. This cannot be done if a phone has to be turned sideways to slide out a large keyboard to text. I told you, I'm picky! (Yet seeing as how I stick with one phone for years at a time, I deserve to be!)
As a loyal Palm user, I've been watching the Palm phones over the years. The Palm Treo Pro was the first "upgrade" of my phone, and basically the keyboard got smaller, and the operating system switched to Palm instead of Windows. No thanks. Next, those tiny little Centros came out, making the touchscreen and keyboard even SMALLER which was a ridiculous idea. Pass on that.
Finally Palm released the Pre, the first real possible competitor to the iPhone in my book. The phone features a nice large touchscreen, applications much like those that can be downloaded via iPhone, AND it has a decently sized slide out keyboard. Why have I not gotten it? It's awkward. I don't know how else to describe it other than it does not fit comfortably in my hand, and the curved shape is weird. The phone was also released exclusively by Sprint, and seeing as my phone bill is non-existant as long as I'm on the Family Plan with AT&T, I will NOT be switching carriers.
The next smart phone to really catch my eye was Palm's Pixi. I spent a good hour playing with this little gem in the store last week and I really like it. It's small, can fit in one's back pocket easily, has a nice sized touch screen, beautiful internet interface, AND my lovely qwerty keyboard! Hallelujah! It really does remind me of the new and improved version of my Palm Treo. (It only took 'em 3 years!) The problem with this phone? It's also been under exclusive contract with Sprint.
So this week, at AT&T I found out that anyone wanting to get a new phone should wait until June. WAIT IT OUT PEOPLE! Here's why:
- The new iPhone 4GS (yes, the one that was leaked by Gizmodo) is expected to be released in June. So if I DO decided to get over my tactile keyboard fetish, and add another addition to my slowly growing Apple family, I want the most updated version out there. Duh.
- The Palm Pre AND Pixi are coming to AT&T! Hurray! Palm fans, like myself, will finally have access to these snazzy options, however my concern is that by then they will already by "outdated" in technology-world. What is Palm coming out with NEXT? With Apple on the move, and Palm going through some major changes, my guess is that it will be time for an upgrade!
I am REALLY curious to keep my eye on Palm in the next few months because incase you haven't heard, Hewlett Packard BOUGHT Palm this morning. That's right. Details are here.
I'm curious to see what this means for both brands, and if it changes the quality or price of their cellular devices.
Am I the ONLY crazy person out there that puts so much thought into picking out a cell phone? I know I'm tedious, but I don't "go through" phones like most people. I have (to date) never dropped and broken a phone or had any other kind of serious phone accident. Whatever I choose to purchase WILL stay with me for at least a few years, so I've got to make my decision count!
What kind of cell phone do you want?
That's "the spill",
Jill
Buffalo Advertising: A Force to Be Reckoned With!
Once upon a time, I was a happy little undergraduate speech communication major that was perfectly content analyzing theories, pounding out the differences between quantitative and qualitative research methods, and writing 20 page papers to present at scholarly conferences. UNTIL, I decided to pursue an academic minor in mass communication. Enter: my first advertising and public relations classes. Little did I know, I would quickly fall in love not only with this multifaceted field, but also the people in it.
My senior year at West Texas A&M university, I had the honor of taking the capstone advertising campaigns class and we designed a campaign that aimed to reduce teen binge drinking for our client, The Century Council. In May 2009, our class traveled to Houston, TX to compete in the District 10 National Student Advertising Competition sponsored by The American Advertising Federation. This competition was special and highly memorable, not only because I was lucky enough to serve as one of the five presenters, but also because WT took home fifth place out of nearly 20 schools (this was leaps and bounds higher than WT had EVER placed), and we beat out several tier one universities such as University of Texas, Texas Christian University, and Oklahoma State University. Later that year, our campaign won a GOLD ADDY Award from The American Advertising Federation, which was a HUGE honor!
Last weekend I had the opportunity to attend the 2010 National Student Advertising Competition in Amarillo, TX. Buffalo Advertising was re-united and it was quite the amazing reunion! This year's ad campaigns class ROCKED the competition and came less than a tenth of a point away from WINNING the entire competition! Second place is still amazing. Buffalo Advertising is moving up! Go Buffs!
That class, and THOSE people help define who I am today. They helped me realize where my talents lie, and what I want to do with my life.
I hope the undergraduates at CSU are getting the chance to do things like this. I know CSU doesn't have much of an advertising program, but they do have a stellar PR program, so I'm sure students are getting amazing hands on experience with real clients for PR campaigns.
This is my recommendation to the CSU Journalism and Technical Communication Department: Since PR is ever-changing and becoming more integrated marketing communication anyway, I think CSU should add more advertising classes to the curriculum and participate in competitions offered by The American Advertising Federation. I know CSU does a lot with PRSSA, but participating in AAF's contests were my FAVORITE memories from undergrad, so the department should think about it! Our program should be competing against Boulder anyway, instead of letting them (CU) be known as "the advertising school" while we (CSU) are "the PR school." Let's mix and match!
This mini documentary shows just a LITTLE bit of the adventure that transformed my ad campaigns class into family last year :) I love them SO much! I know the others agree with me; this was one of the best weekends of our lives!
Evaluating Social Media Uses and the Altruistic Effects of Oscar Mayer’s Good Mood Mission Campaign
Back in February, I posted a blog admiring the successful launch of Oscar Mayer's Good Mood Mission (GMM) campaign. If you're unfamiliar with the Good Mood Mission, you can find details on the integrated marketing campaign here.
• RQ1: How is the Oscar Mayer Good Mood Mission campaign using social media outlets to benefit their brand?
• RQ2: How does Oscar Mayer benefit from launching an altruistic campaign?
My literature review analyzed social media, Attribution Theory, word of mouth communication in interactive media (eWOM), Viral Marketing, and the Theory of Reasoned Action.
I developed the hypothesis that Oscar Mayer chose to utilize social media in The Good Mood Mission campaign to increase the reach and frequency of the campaign’s message, to allow interaction that could generate crowd sourcing, and lead to word of mouth marketing/viral marketing, and utilize positive evaluation techniques.
Various social media tactics are being used in the GMM campaign. The kick off flash mob had instant viral success and appeared on YouTube, Facebook, Twitter and local news channels.
The GMM Web site is completely interactive. Buttons at the top of the page direct users to "Follow" the GMM on Twitter, or "Fan" the GMM on Facebook. Upon visitation of the campaign's website, users are asked if they'd like to "connect with Facebook".
Comments and shared media on the GMM Facebook page reflect eWOM communication, however the credibility of positive "recommendations" towards Oscar Mayer products must be questioned due to Oscar Mayer's power over their own Facebook page. Are fans really complimenting Oscar Mayer products? Or are Oscar Mayer employees planting these comments on their Facebook page?
Like Facebook, @OscarMayer encourages eWOM communication by asking users to tweet their "good mood moments" and upload TwitPics and TwitVids containing content that relates to Oscar Mayer . The Twitter search engine provides a fantastic evaluation tool for the GMM campaign. By typing in keywords related to Oscar Mayer and the GMM, anyone can see what's being tweeted about the brand and it's products.
The GMM blog linked from the GMM website serves as another great evaluation tool and generator of eWOM communication as visitors comment to share their own experiences of seeing the Weinermobile in their city.
These social media tactics build BRAND AWARENESS because every time content is shared via Facebook, Twitter, YouTube, or blog, people see the Oscar Mayer logo and associate the good moods, good memories and good laughs (that stem from submitted pictures and videos) with the Oscar Mayer brand.
In answer to my second research question, I found that cause marketing allows for brands to give people the chance to feel like they’re “giving back.” Zmuda and York assert that 79% of all consumers say they would be likely to switch from one brand to another (when the price and quality are about equal) if the other brand is associated with a good cause (2010, p.1). According to the Theory of Reasoned Action, individuals are likely to participate in the GMM campaign because they’re genuinely touched by the cause and they truly want to help OR they have considered how they would appear to their peers if they chose NOT to participate, and decided to contribute to maintain a “caring and giving” reputation.
In summation, I've concluded that in regards to tactics employed by Oscar Mayer's Good Mood Mission campaign, "It doesn't get better than utilizing social media."
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About Me
- Jill, not Jillian.
- Graduate student. Studying public communication and technology with an emphasis in public relations. Publicist for Disney. New media guru.
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